Singapore Garden Festival 2024
Type Of Work
Graphic
Design
Company
School Project
Conceptualized and executed a vibrant, integrated advertising campaign for the Singapore Garden Festival 2024. The campaign's distinctive aesthetic featuring a dynamic color palette, playful typography, and illustrative designs was crafted to complement witty copy that cleverly expressed the festival's core. This approach successfully captured the event's celebratory "roots" and appealed to a broad audience, including targeted teen demographics.